03897cam a2200385 4500 233477554 TxAuBib 20150605120000.0 ||||||s2011||||||||||||||||||||||||und|u 9781481555166 1481555162 456bf403-cfb2-4457-98e9-5f48675ed214 OverDrive (Reserve ID) 9781982477134 657040 OverDrive (Product ID) TxAuBib Brandt, Richard L. One Click [Libby Audiobook] : Jeff Bezos and the Rise of Amazon.com. Blackstone Audio, Inc., 2011. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 154MB. Format: OverDrive OverDrive Listen, Filesize: 154MB. HTML:An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.. With a workmanlike performance, Neil Shah delivers a cursory examination of the founder and CEO of amazon.com. Shah's tedious staccato delivery does not provide the characterizations or varied intonation necessary to give this interesting story an engaging delivery. Bezos's ruthless business sense is explained within the context of his fierce focus on superb customer service--even at the expense of potential profits in the early years. The content is a solid introduction to amazon.com and the genius who created it. However, Shah's narration does not assist in making this more than a surface examination. W.A.G. (c) AudioFile 2012, Portland, Maine. AudioFile Magazine. Praise for Brandt's Inside Larry and Sergey's Brain: "In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential.". Publishers Weekly (starred review.) Nonfiction. Business. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2015-08-05 20:00:03. Shah, Neil. http://camellia.lib.overdrive.com/ContentDetails.htm?ID=456bf403-cfb2-4457-98e9-5f48675ed214 http://excerpts.cdn.overdrive.com/FormatType-25/0887-1/657040-OneClick.wma Excerpt (OverDrive MP3 Audiobook) http://excerpts.cdn.overdrive.com/FormatType-425/0887-1/657040-OneClick.mp3 Excerpt (OverDrive MP3 Audiobook) http://samples.overdrive.com/?crid=456BF403-CFB2-4457-98E9-5F48675ED214&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) http://excerpts.cdn.overdrive.com/FormatType-25/0887-1/657040-OneClick.wma Excerpt (OverDrive Listen) http://excerpts.cdn.overdrive.com/FormatType-425/0887-1/657040-OneClick.mp3 Excerpt (OverDrive Listen) http://samples.overdrive.com/?crid=456BF403-CFB2-4457-98E9-5F48675ED214&.epub-sample.overdrive.com Excerpt (OverDrive Listen)